Terms of Service

By accessing this website or using the ParFlow platform, you agree to these Terms of Service, to our Privacy Policy (/privacy-policy), and to our Acceptable Use Policy (/acceptable-use). If you do not agree, do not use the service. The service is intended for businesses; by opening a workspace you confirm you are acting in a business capacity and are authorised to bind that business.

The service is operated by an Israeli licensed business (“ParFlow”, “we”). Full legal details are provided in invoices, order forms, or upon verified business request. Where a separate written agreement exists between us and a customer, that agreement prevails over these terms for its subject matter.

• “Service”: the ParFlow platform, including AI agents, CRM, scheduling, messaging, automations, and this website.
• “Customer”: the business that opens a workspace and its authorised users.
• “Customer Data”: data the Customer collects and manages through the Service, including leads, conversations, contacts, and CRM records of its own end customers.
• “Agent”: an AI assistant configured in a workspace and made available on a website, on a messaging channel, or (where voice features are enabled) by voice.

• Keep your login credentials confidential. You are responsible for all activity in your workspace, including by team members you invite.
• Provide accurate account and business details and keep them up to date.
• Assign roles carefully. Administrators can see and manage the workspace's data and settings.
• Notify us promptly of any suspected unauthorised access to your account.

When you embed an agent on your website or connect it to a communication channel, you are the party facing your visitors and customers. You are responsible for:

• Having your own privacy notice that covers the data the agent collects for you, and a lawful basis (such as consent) for collecting it.
• Complying with the laws that apply to your business and your audience, including messaging-consent, telemarketing, recording, and consumer-protection laws in the countries where your users are.
• Obtaining any consent required before enabling voice conversations or call recording for your users.
• Configuring the agent's knowledge and behaviour correctly, and reviewing its outputs, especially before relying on them or sending them onward.
• Not removing or masking disclosures that tell users they are talking to an AI assistant.
• Using leads and contact details captured by the agent only lawfully and for your own business purposes.

Agent replies, summaries, lead scores, and other AI outputs are generated by machine-learning models. They can be wrong, incomplete, or out of date, and identical inputs may produce different outputs.

We may set reasonable technical limits (such as message, call-duration, or usage caps) to protect the service and its users, and may update the underlying models and features as the technology evolves.

The content on this website, including service descriptions, examples, and any figures, is provided for general information only. It does not constitute a binding offer, professional advice, or a guarantee of any particular result.

• Paid plans are billed on a subscription basis through our payment provider, which processes the payment as the merchant of record. Payment card details never reach ParFlow's servers.
• Plans may include usage credits that cover AI, messaging, and related actions. Credits are not money, are not transferable, and unused period credits do not accumulate unless your plan says otherwise.
• When credits run out, AI-powered actions may pause until credits renew or are purchased; core data access is not blocked by this.
• Subscriptions renew automatically until cancelled. Cancellation stops the next renewal; the current period remains in effect.
• We may change prices or plan contents with reasonable advance notice; changes apply from the next renewal.
• Refunds: fees are non-refundable once a paid service period or setup work has started, unless required by law or agreed in writing. If a separate order form states different refund terms, the order form controls.

We may suspend or restrict a workspace, after notice where practicable, if it materially breaches these terms or the Acceptable Use Policy, creates security or legal risk, or has substantial overdue payments. You may stop using the service and cancel your subscription at any time.

After termination, Customer Data is handled according to the retention approach described in our Privacy Policy and Data Processing Addendum. You can request a copy or deletion of your Customer Data by writing to us before or shortly after termination.

As between the parties, Customer Data belongs to the Customer. We process it only to provide and secure the service, as described in our Privacy Policy. Whenever we process personal data on your behalf, our Data Processing Addendum, published at /dpa, is incorporated into and forms part of these terms.

You grant us the limited licence needed to host, process, transmit, and display Customer Data in order to operate the service and its features for you. We use aggregated, non-identifying operational metrics to run and improve the service.

The service, the website, and their content, including software, design, graphics, logos, and the ParFlow name, are owned by us or our licensors and protected by intellectual property laws. We grant Customers a limited, non-exclusive, non-transferable right to use the service during their subscription. You may not copy, resell, reverse engineer, or create derivative works from the service except as permitted by law.

If you send us feedback or suggestions, we may use them to improve the service without obligation to you.

The service relies on third-party providers (such as cloud hosting, AI processing, messaging, calendar, email, and payment services) and lets you connect optional third-party integrations. We do not control those services and are not responsible for their availability or acts. Your use of a connected third-party service is also subject to that provider's own terms and privacy policy. If a provider materially changes or withdraws a capability, we may adjust the affected feature.

Each party will protect the other's non-public information received in connection with the service, use it only as needed to perform under these terms, and not disclose it except to those who need it and are bound by confidentiality, or where disclosure is required by law.

The service is provided on an "as is" and "as available" basis. While we work to keep it accurate, secure, and running smoothly, we do not warrant that it will be uninterrupted, error-free, or free of harmful components, or that AI outputs will be accurate or fit for a particular purpose. To the fullest extent permitted by law, we disclaim implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

To the fullest extent permitted by law: (a) neither party is liable for indirect, incidental, or consequential damages, or for loss of profits, data, or business; and (b) ParFlow's total aggregate liability arising from or related to the service is limited to the amounts the Customer paid us for the service in the twelve months before the event giving rise to the claim (or, for free use, a nominal amount). Nothing in these terms limits liability that cannot be limited under applicable law.

The Customer will defend and indemnify ParFlow against third-party claims arising from the Customer's breach of these terms or the Acceptable Use Policy, from Customer Data, or from the Customer's deployment of agents towards its own users without the notices, consents, or lawful basis required of the Customer, except to the extent the claim results from our own breach.

These terms are governed by the laws of the State of Israel, without regard to conflict-of-law rules. Any dispute relating to these terms or the service will be subject to the exclusive jurisdiction of the competent courts in Tel Aviv-Jaffa, Israel. Mandatory consumer or data-protection rights that apply to you in your country of residence are not affected by this choice.

We may update these terms from time to time as the service or legal requirements change. When we do, we'll revise the "last updated" date at the top of this page, and for material changes we will give customers reasonable advance notice. Continuing to use the service after an update means you accept the revised terms.

• If any provision is found unenforceable, the rest of the terms remain in effect.
• You may not assign these terms without our consent; we may assign them as part of a merger, acquisition, or sale of the business.
• Neither party is liable for delays caused by events beyond its reasonable control.
• These terms are provided in English and Hebrew; in case of a material conflict between the versions, the English version controls (subject to mandatory local law).

Questions about these Terms of Service? Email us at Lior@parflow.cc and we'll be glad to help.